From August 2026, the EU AI Act makes businesses disclose the AI content they publish — and be able to prove they did. RegisterWell applies the right label and writes the audit-ready register. Automatically.
Article 50 splits the job in two: AI providers must mark content invisibly — and businesses that publish it must disclose it visibly and be able to show they did. Three facts to know:
The ceiling for transparency fines — €15M or 3% of worldwide turnover, whichever is higher.
Regulation (EU) 2024/1689The visible label isn't always required — deepfakes and public-interest text need it, human editorial review can lift it. The judgment, and the record of it, is the hard part.
Art. 50(1)–(4)Deployer disclosure duties land first — 2 August 2026. Provider machine-marking follows on 2 December 2026 for existing systems.
AI Act application timelinePlug RegisterWell into where you publish — your store or content pipeline. Shopify first: install once, no theme surgery.
Declare the AI tools and collections you use, let integrations tag content at the source, and where provider marks (C2PA) exist, we read them. Honest by design: RegisterWell records and proves your disclosure decisions — it never claims to detect AI.
The visible EU disclosure is applied where the law requires it — and skipped, with the reason recorded, where the editorial carve-out applies. Durable machine-readable marks stay intact underneath.
Every decision is written to the register automatically — asset, AI tool, timestamp, label, rule version. When a regulator or enterprise client asks, one click produces the evidence pack.
← the register is the productThe Shopify app watches every publish: each asset is checked, the labeling decision is made, the visible label applied, the register written — zero manual steps, zero new headcount. Being designed hands-on with our founding partners; the demo shows the engine underneath, live today.
First integration · Shopify · in design with founding partnersAsset, tool, timestamp, decision, rule version — written automatically, content-blind by design. One click produces the evidence pack a regulator or enterprise client accepts.
Visible "AI-generated" disclosure where Article 50 requires it — deepfakes, public-interest text, chatbot notices — and a recorded reason where the carve-out applies.
Obligations live in versioned rule-packs. When EU guidance moves, your labeling and evidence update with it — no rebuild, no re-training your team.
Underneath the register: C2PA credentials plus a robust invisible watermark, so provenance stays recoverable even after platforms strip the metadata.
The register is only as strong as the marks beneath it. Our marking core is live today: mark an image, push it through a platform pipeline, watch the metadata get destroyed — then watch the provenance come back.
Platform pipelines simulated on our robustness harness. First mark after a restart takes ~15s while the watermark model loads.
We're onboarding a small group of EU businesses that publish AI content. You get the compliance layer free while we build it around your workflow; we get the feedback that makes it right. Paid plans from ~€99/month at launch.
No — and that's exactly why this is hard. The duty is conditional: deepfakes and AI text on matters of public interest need clear disclosure, but there's a carve-out where a human takes real editorial responsibility. RegisterWell applies the label where required and records the reasoning where it isn't — so you're covered either way.
It helps — and we read and respect those marks rather than replace them. But provider marks don't make your labeling decisions, don't survive every platform, and don't build your evidence trail across the dozen tools you actually use. That downstream layer is RegisterWell's job.
No and no — deliberately. RegisterWell performs the marking and labeling work and keeps the proof you did it. Our rule content is drafted against the Act and is under review by counsel, but legal responsibility stays with you, as it does with any compliance tool.
Founding design partners: free while we build around your workflow. At launch, paid plans are expected from roughly €99/month, with an audit-pack tier for businesses that need formal evidence packs regularly.
The core is platform-agnostic — Shopify is simply where we're building the first one-click integration. If you publish AI content into the EU at any volume, join the list and tell us what your stack looks like.